About Lat49

Lat49 was developed by Vancouver-based IDELIX Software Inc., a company that specializes in technologies for visualizing, presenting, and interacting with complex visual information. Having identified a strong market demand for an effective map-based advertising model, the team of visualization and data interaction experts at IDELIX has tackled the challenge of map-based, geographically targeted advertising.

Everyday, there are new examples available on the Web of how people are combining data with maps to create insightful new methods for viewing and analyzing information. These map-centric Web sites attract an interactive audience of repeat visitors. This is an active and engaged audience that has been virtually unaccessible to advertisers... until now.

Key Benefits for Publishers

Lat49 provides a revenue strategy to the thousands of online publishers that have included interactive maps as a feature on their Web sites.

Key Benefits for Advertisers

Lat49 brings real world geo-targeting capability to online marketing. Lat49 provides advertisers with the unique opportunity to deliver messaging from a national branding level right down to very geo-targeted audiences at the local or neighborhood levels.